Publication:Frederick News-Post; Date:Feb 17, 2007; Section:Local; Page Number:A-5


‘Maya Talk’ shows local flavor

Mfume, Butcher to appear on second season of TV magazine

By JOSEPH M. DE LEON News-Post Staff jdeleon@newspost.com



    FREDERICK — Flowing hip-hop beats and soulful lyrics layered over grainy black-andwhite footage follows a stylish woman through downtown streets.

    The music’s bold pace seems to dictate the camera’s rhythmic motion as flashes of color video trace her steps from a parking meter to the entrance of an upscale building.

    Welcome to “Maya Talk,” a 30-minute talk show for women 25 to 55 that airs weekly at 12:30 p.m. Sundays on NBC 25.

    The program is named after host Maya Coiner, who grew up in Baltimore, competed in Miss America pageants in the 1980s and worked in TV — both on-air and behind the scenes.

    Now she combines topics she finds interesting, important and entertaining in a magazine-style talk show for viewers in western Maryland.

    “My goal is simply to make people smile,” Coiner said. “And if you happen to take away
a little bit more than you started with, then that’s a bonus.”

    The show, in its second season and recorded at the Cultural Arts Center on West Patrick Street, fulfills Coiner’s dream to have her own program.

    It also unites downtown businesses that support the arts.

    Beans and Bagels on East Patrick Street provides breakfast for the show’s crew, while En Masse, a flower outlet on North Market Street, contributes arrangements for every show. Students from The Temple, a Paul Mitchell partner school, donate their time styling hair and applying make up.

New look for second season

    High Rock Interactive, a Frederick-based production company, gave the show a face-lift for the second season, including a new set design and recording with highdefinition video cameras.

    Coiner chats with guests on sleek, white leather seats, while video plays on divided panels behind them. The minimal design focuses viewers on the discussion, while swinging camera movements set an engaging pace reminiscent of documentary footage.

    Rhonda McLaughlin, assisting director and producer, believes viewers relate to Coiner’s personality and appreciate her taste in guests.

    “She’s a great host — very relaxed and natural at it,” McLaughlin said. “We tape the show as if it were live, and that keeps it very real. There’s no acting involved, Maya’s just herself.”

    Past shows include discussions about aquatic fitness and the latest in women’s workout apparel.

    But, shows don’t always focus on sports. Later this season, a Harley-Davidson dealer will share tips for women interested in buying a motorcycle. Also in the works, a discussion with a representative from Shady Grove Fertility Center on the benefits of shared-risk in vitro fertilization.

    While the station won’t be showing “Maya Talk” this week, the crew is excited about next week’s show, which will feature the program’s most recognizable guest.

    Kweisi Mfume, a former congressman and past CEO of NAACP, will join Shuan Butcher, executive director of Frederick Arts Council, on “Maya Talk” on Feb. 25.

    The show’s producers are in negotiations to book other recognizable guests, such as George Carlin.

    McLaughlin hopes Coiner’s personality, popular guests and production will help the show reach a bigger market.

    “People seem want talk shows that are more local,” she said. “They should give ‘Maya Talk’ a chance because she’s talking about interesting things that are happening right here.”


courtesy photo Former head of NAACP Kweisi Mfume, left, will appear as a guest speaker on “Maya Talk,” a 30-minute talk show airing at 12:30 p.m. Feb. 25 on NBC 25, with host and executive producer, Maya Coiner.